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International business in the Middle East

Kaynak, Erdener (contributor) - 1986

Persistent link: https://www.econbiz.de/10004046127

Eine neue Klasse hybrider Innovationsdiffusionsmodelle

Grishchenko, Yulia - 2007

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Persistent link: https://www.econbiz.de/10009467003

Austrian Economics as a Basis for a General Marketing Theory

Broeckelmann, Philipp - 2004

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …

Persistent link: https://www.econbiz.de/10009467120

A Replication Study of the Chen/Starosta-Model of Intercultural Sensitivity in Germany and the USA

Fritz, Wolfgang; Graf, Andrea; Hentze, Joachim; … - Technische Universität Braunschweig - Institut für … - 2003

Regarding to the success of a company acting on foreign markets, an intercultural competent staff has become progressively important. Therefore, management studies have paid an increased empirical attention on Intercultural Competence.The model of Intercultural Sensitivity by Chen and Starosta,...

Persistent link: https://www.econbiz.de/10005869845

On heterogeneous latent class models with applications to the analysis of rating scores

Bertrand, Aurélie; Hafner, Christian M. - 2011

Discovering the preferences and the behaviour of consumers is a key challenge in mar- keting. Information about such topics can be gathered through surveys in which the respondents must assign a score to a number of items. In this article we suggest a strat- egy to analyze such data and achieve...

Persistent link: https://www.econbiz.de/10009467124