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Wirtschaftsgeschichte
Marketing theory
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Tamilia, Robert D.
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A twenty-first century guide to Aldersonian marketing thought
1
Journal of historical research in marketing
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ECONIS (ZBW)
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Placing Alderson and his contributions to marketing in historical perspective
Tamilia, Robert D.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 473-511)
.
2006
Persistent link: https://www.econbiz.de/10003279838
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Management Horizons and the legacy of William R. Davidson
Tamilia, Robert D.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 559-567
Persistent link: https://www.econbiz.de/10010200704
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