Part I: Reviews and Discussions -- Reverse Logistics of US Carpet Recycling -- Green Brand Strategies in the Fashion Industry: Leveraging Connections of the Consumer, Brand, and Environmental Sustainability -- Impacts of Social Media Mediated Electronic Words of Mouth on Young Consumers’...

Thomas Kirschstein provides an overview on methods and approaches for planning and optimizing large-scale chemical production networks. The focus is on an integrated modelling of chemical production processes, logistical processes as well as environmental effects. Therefore, a hybrid simulation...

This textbook first introduces the reader to return measurement and then goes on to compare the time-weighted rate of return (TWR) with the money-weighted rate of return (MWR). To emphasize the importance of risk in conjunction with return, different tracking errors are analyzed and ex-post...

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need...

Fünf Jahre nach einer ersten entsprechenden Untersuchung wurde 1999 eine Delphi-Studiedurchgeführt, die nach den zentralen Erkenntniszielen der Wirtschaftsinformatik in einemDrei- und Zehnjahreszeitraum fragte, damit diese sich im Wettbewerb mit den NachbardisziplinenWirtschaftswissenschaften...