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Customer knowledge acquisition in Omani organizations

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Wissensentwicklungskompetenz im Business-to-Business-Bereich : der einzelne Kunde als Wissensquelle

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Wissensentwicklungskompetenz im Business-to-Business-Bereich : Der einzelne Kunde als Wissensquelle

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Einzelne Kunden stellen im B-to-B-Bereich eine bedeutende Wissensquelle für Unternehmen dar. Um Erkenntnisse vom einzelnen Kunden gewinnen, aufbereiten und weitergeben zu können, müssen die Mitarbeiter eines Unternehmens geeignete Fähigkeiten und Möglichkeiten besitzen. Ilka Griese...

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An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use

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