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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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Research methods and historical research in marketing
Jones, Brian (contributor) - 2011
Persistent link: https://www.econbiz.de/10009407731
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967