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~subject:"Wissenschaftliche Methode"
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Wissenschaftliche Methode
Marktforschung
56
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30
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Malhotra, Naresh K.
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Patil, Ashutosh
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Sheth, Jagdish N.
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Wu, Lan
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Legends in marketing
2
Fundamentals of marketing research ; Vol. 4
1
Organizational research methods : ORM
1
Review of marketing research
1
The nature and scope of marketing research
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ECONIS (ZBW)
6
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1
Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.
;
Kim, Sung S.
;
Patil, Ashutosh
-
2007
Persistent link: https://www.econbiz.de/10003540674
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2
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
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3
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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4
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
Saved in:
6
Alternative techniques for assessing common method variance : an analysis of the theory of planned behavior research
King Schaller, Tracey
;
Patil, Ashutosh
;
Malhotra, Naresh K.
- In:
Organizational research methods : ORM
18
(
2015
)
2
,
pp. 177-206
Persistent link: https://www.econbiz.de/10010506331
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