Internet users' information privacy concerns (IUIPC) : the construct, the scale, and a causal model
Year of publication: |
2007
|
---|---|
Authors: | Malhotra, Naresh K. ; Kim, Sung S. ; Agrarwal, James |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 404-433
|
Subject: | Datenschutz | Data protection | Internet | Kausalanalyse | Causality analysis | Konsumentenverhalten | Consumer behaviour |
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