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~subject:"Wissenschaftliche Methode"
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Wissenschaftliche Methode
Lieferantenmanagement
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Baxter, Roger
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Handbook of business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.
;
Baxter, Roger
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 382-393
Persistent link: https://www.econbiz.de/10009766115
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