Case study research in business-to-business contexts : theory and methods
Year of publication: |
2012
|
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Authors: | Woodside, Arch G. ; Baxter, Roger |
Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 680-698
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Wissenschaftliche Methode | Scientific method |
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