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Customer research : time for second thoughts

Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111

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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective

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An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433

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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)

Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209

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Innovative and established research methods in family business : description, illustration and application guidelines

Hair, Joseph F.; Sarstedt, Marko - In: Journal of family business strategy 5 (2014) 1, pp. 1-3

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Using partial least squares path modeling in advertising research : basic concepts and recent issues

Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012

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State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) : Methodological Extensions and Applications in the Social Sciences and Beyond

Radomir, Lăcrămioara (ed.); Ciornea, Raluca (ed.); … - International Conference on Partial Least Squares … - 2023

Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA: Algorithms and Comparisons -- Chapter 3 Comparing Local vs Global Clustering with FIMIX-PLS. Application to Marketing -- Chapter 4 Partial Least Squares Structural Equation...

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Explanation plus prediction : the logical focus of project management research

Hair, Joseph F.; Sarstedt, Marko - In: Project management journal 52 (2021) 4, pp. 319-322

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Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing

Hair, Joseph F.; Sarstedt, Marko - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 65-77

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