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An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433

Persistent link: https://www.econbiz.de/10009548614

Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)

Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209

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Using partial least squares path modeling in advertising research : basic concepts and recent issues

Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012

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State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) : Methodological Extensions and Applications in the Social Sciences and Beyond

Radomir, Lăcrămioara (ed.); Ciornea, Raluca (ed.); … - International Conference on Partial Least Squares … - 2023

Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA: Algorithms and Comparisons -- Chapter 3 Comparing Local vs Global Clustering with FIMIX-PLS. Application to Marketing -- Chapter 4 Partial Least Squares Structural Equation...

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Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section

Cepeda Carrión, Gabriel; Henseler, Jörg; Ringle, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4545-4551

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The use of partial least squares structural equation modeling and complementary methods in international management research

Richter, Nicole Franziska; Hauff, Sven; Ringle, Christian M. - In: Management international review : MIR ; journal of … 62 (2022) 4, pp. 449-470

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Handbook of research methods for marketing management

Nunkoo, Robin (ed.); Teeroovengadum, Viraiyan (ed.); … - 2021

Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck --...

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Focused Issue : The Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) and Complementary Methods in International Management (IM) Research

Richter, Nicole Franziska (ed.); Hauff, Sven (ed.); … - 2022

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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective

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Innovative and established research methods in family business : description, illustration and application guidelines

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