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Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA: Algorithms and Comparisons -- Chapter 3 Comparing Local vs Global Clustering with FIMIX-PLS. Application to Marketing -- Chapter 4 Partial Least Squares Structural Equation...
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Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck --...
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