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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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Boosting innovation and knowledge through delocalization : market intelligence at trade shows
Solberg Søilen, Klaus - In: Problems and perspectives in management : PPM ; … 8 (2010) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10008696209
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Managing innovation through customer coproduced knowledge in electronic services : an exploratory study
Blazevic, Vera; Lievens, Annouk - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 138-151
Persistent link: https://www.econbiz.de/10003679929
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Product containment resources facilitating decision-making in complex supply networks : a case study of milk distribution from farm to retail
Engelseth, Per - In: Decision-making for supply chain integration : supply …, (pp. 165-188). 2012
Persistent link: https://www.econbiz.de/10009615539
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Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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Special issue: hierarchies of knowledge in marketing theory
Kravets, Olga (ed.); Varman, Rohit (ed.) - 2022
Persistent link: https://www.econbiz.de/10013257616
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Know your customer : client captivation and the epistemics of market research
Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
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Kundenwissen erschließen : Customer Knowledge Management ; Leitfaden mit Instrumenten für die Praxis
Götze, Ruth - 2009
Persistent link: https://www.econbiz.de/10003927007
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Capacity-Management im Zeitalter der Wissensgesellschaft : Trends: Wissensmanagement und Ressource Wissen
Ternès, Anabel - 2016 - 1. Aufl. 2016
sollte -- Ergebnisse aus der Marktforschung und Handlungsempfehlungen. … diese im Unternehmen eingesetzt werden. Zudem stellen sie Ergebnisse aus der Marktforschung zum Einsatz von … Praxis Wie man mit diesem Trend im Unternehmen umgehen sollte Ergebnisse aus der Marktforschung und Handlungsempfehlungen Die …
Persistent link: https://www.econbiz.de/10014018929