Know your customer : client captivation and the epistemics of market research
Johan Nilsson
| Year of publication: |
2019
|
|---|---|
| Authors: | Nilsson, Johan |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 2, p. 149-168
|
| Subject: | Anthropology | capture | clients | commissioned knowledge production | ethnography | knowledge | market research | Marktforschung | Market research | Wissen | Knowledge | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Ethnologie | Ethnology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593118787577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109363