Showing 1 - 10 of 20,322
Persistent link: https://www.econbiz.de/10014106992
Persistent link: https://www.econbiz.de/10012670926
Persistent link: https://www.econbiz.de/10013199089
Persistent link: https://www.econbiz.de/10012287116
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor...
Persistent link: https://www.econbiz.de/10012389483
Persistent link: https://www.econbiz.de/10013384368
Persistent link: https://www.econbiz.de/10003648624
Persistent link: https://www.econbiz.de/10003741541
Persistent link: https://www.econbiz.de/10003785673
Persistent link: https://www.econbiz.de/10003778383