The wine influencers : exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis
Year of publication: |
2020
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Authors: | Ingrassia, Marzia ; Altamore, Luca ; Bacarella, Simona ; Columba, Pietro ; Chironi, Stefania |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 6.2020, 4/165, p. 1-30
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Subject: | knowledge transfer | digital communication innovation | digital wine marketing | open innovation for wine industries | wine industry innovation | Weinbau | Wine industry | Wein | Wine | Innovation | Wissenstransfer | Knowledge transfer | Innovationsmanagement | Innovation management | Social Web | Social web | Marketingmanagement | Marketing management | Open Innovation | Open innovation | Weinhandel | Wine trade | Digitalisierung | Digitization |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc6040165 [DOI] hdl:10419/241551 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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