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~subject:"Wohltätigkeit"
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Wohltätigkeit
Consumer behaviour
17
Konsumentenverhalten
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Markenartikel
7
Brand image
6
Markenimage
6
USA
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United States
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Brand management
5
Markenführung
5
Lebensqualität
4
Perception
4
Personality psychology
4
Persönlichkeitspsychologie
4
Quality of life
4
Time
4
Wahrnehmung
4
Zeit
4
Advertising effects
3
Charity
3
Consumer goods
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Culture
3
Experiment
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Fundraising
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Japan
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Konsumgüter
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Kultur
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Marketing theory
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Marketingtheorie
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Nonprofit organization
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Nonprofit-Organisation
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Spanien
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Werbewirkung
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Advertising planning
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Behaviour
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English
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Aaker, Jennifer
3
Akutsu, Satoshi
2
Liu, Wendy
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Research paper series / Stanford Graduate School of Business
1
Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
3
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Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
-
2009
Persistent link: https://www.econbiz.de/10003847498
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Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
Saved in:
3
The happiness of giving : the time-ask effect
Liu, Wendy
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747733
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