The authors investigate compliance behavior and revenue implications in simultaneous winner-pay and voluntary-pay auctions in charity and non-charity settings. In the voluntary-pay format, the seller asks all bidders to pay their own high bid, with voluntary payment compliance from losing...

The purpose of this study is to determine how self-driven (intrinsic motivators) and monetary incentives (extrinsic motivators) are mediated by effort to affect fundraising outcomes. This integration sheds light on crowding out between the two types of incentives as well the drivers of...

This paper investigates the importance of bidder types and product types in online charity auctions. Through a large-scale controlled field experiment, the authors identify charitable and non-charitable bidders, and investigate bidding activities in charity and non-charity auctions. Results show...

Research on bidding in auctions has generally relied on the assumption of self-interested bidders. This work relaxes that assumption in the context of charity auctions. As understanding charitable motives has important implications for auction design and charities’ fundraising strategies, this...

A donation promise is the amount to be donated by the seller as part of a cause-related marketing transaction. As CRM campaigns increase in popularity and donation promises serve a competitive attribute between products, it is important to determine how consumers perceive and respond to varying...