Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Wohltätigkeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Influences of identified victi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Wohltätigkeit
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
6
Werbewirkung
6
cause-related marketing
5
Cause-Related Marketing
4
Cause-related marketing
4
Emotion
3
Marketing management
3
Marketingmanagement
3
Perception
3
Wahrnehmung
3
message elaboration
3
Advertising
2
Altruism
2
Altruismus
2
Brand image
2
Brand management
2
Charitable organization
2
Charity
2
Fundraising
2
Gemeinnützige Organisation
2
Markenführung
2
Markenimage
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Werbung
2
construal level theory
2
heuristic cues
2
message abstractness
2
visual attention
2
Beziehungsmarketing
1
Brand
1
Charity advertising
1
Eye-tracking
1
Heuristics
1
Heuristik
1
Involvement
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bae, Mikyeung
2
Published in...
All
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
2
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
