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Accelerating gender and sexuality inclusion in organisations : introduction to the special issue and academic agenda

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Persistent link: https://www.econbiz.de/10014429584

Women, consumption and paradox

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Gendering theory in marketing and consumer research

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Women, consumption and paradox

Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020

"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...