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Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent Business & Management 8 (2021) 1, pp. 1-22
The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approaches. Women buyer market for financial products is an untapped yet promising segment, however,...
Persistent link: https://www.econbiz.de/10012657373
Cover Image
Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent business & management 8 (2021) 1, pp. 1-22
The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approaches. Women buyer market for financial products is an untapped yet promising segment, however,...
Persistent link: https://www.econbiz.de/10012643079