Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
Year of publication: |
2021
|
---|---|
Authors: | Zaman, Umer ; Bolia, Brajesh ; Anjam, Mahwish |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-22
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Women customers | financial products | consumer behavior | brand sincerity | service quality responsiveness | word of mouth |
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