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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising
Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10012308739
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
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Are portrayals of female beauty in advertising finally changing?
Pounders, Kathrynn - In: Journal of advertising research 58 (2018) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10011884959
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Female power portrayals in advertising
Kordrostami, Melika; Laczniak, Russell N. - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
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Does gendered wording in job advertisements deter women from joining start-ups? : a replication and extension of Gaucher, Friesen, and Kay (2011)
Seong, Mihwa; Parker, Simon C. - In: Strategic entrepreneurship journal : SEJ 18 (2024) 2, pp. 286-305
Persistent link: https://www.econbiz.de/10014577433
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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Kick-starting female careers : attracting women to entrepreneurship programs
Hentschel, Tanja; Horvath, Lisa Kristina; Peus, Claudia; … - In: Journal of personnel psychology 17 (2018) 4, pp. 193-203
Persistent link: https://www.econbiz.de/10011943960
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Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark; Maclaran, Pauline - In: Journal of historical research in marketing 5 (2013) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
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Attitudes toward femvertising in the Middle East : the case of Lebanon
El Hajjar, Samer - In: Journal of Islamic marketing 13 (2022) 5, pp. 1111-1124
Persistent link: https://www.econbiz.de/10013278933