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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Female sport fans' experiences of marginalization and empowerment
Sveinson, Katherine; Hoeber, Larena - In: Journal of sport management : the official journal of … 30 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011459294
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"The players last year all had part-time jobs" : challenges, expectations and use of social media under the professional structure of the Women's Super League
Carragher, Ann Marie; Lolich, Luciana - In: DBS business review : an international academic … 4 (2021), pp. 68-88
Persistent link: https://www.econbiz.de/10012805470
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Understanding the lack of team identification research in women's sport
Delia, Elizabeth B.; Katz, Matthew; Armstrong, Cole G. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10012519171
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Handbook on the economics of women in sports
Leeds, Eva Marikova (ed.); Leeds, Michael A. (ed.) - 2013
Women’s sports have received much less attention from economists than from other social scientists. This Handbook fills … that gap with a comprehensive economic analysis of women’s sports. It also analyzes how the behavior and treatment of … Leeds have filled a gaping hole in sports economics with this revealing collection of essays. The economics of women in …
Persistent link: https://www.econbiz.de/10012419766
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Constraint factors affecting non-attendance in collegiate volleyball
Mayer, Kurt C.; Morse, Alan L.; Eddy, Terry W.; Love, Adam - In: International journal of sport management and marketing … 17 (2017) 3, pp. 182-199
Persistent link: https://www.econbiz.de/10011849739
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An examination of women's sport sponsorship : a case study of female Australian Rules football
Morgan, Ashlee - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
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"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing
Sveinson, Katherine; Hoeber, Larena; Toffoletti, Kim - In: Sport management review 22 (2019) 5, pp. 736-747
Persistent link: https://www.econbiz.de/10012154071
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The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie; Nicholls, Montana; Ouschan, Robyn - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 72-101
Persistent link: https://www.econbiz.de/10014549719