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Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: European journal of international management : EJIM 14 (2020) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
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Employee engagement and extra-role service behaviour in the retail banking industry : a moderated mediation model of job autonomy and job passion
Gilal, Faheem Gul; Ashraf, Zubaida; Gilal, Rukhsana Gul; … - In: International journal of information systems and change … 13 (2022) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10014318654
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Exploring determinants of consumer purchase intention of halal labelled food : marketing from the Islamic perspective
Gilal, Faheem Gul; Gopang, Aamir Ali; Gilal, Rukhsana Gul; … - In: International journal of technology, policy and … 22 (2022) 4, pp. 271-287
Persistent link: https://www.econbiz.de/10013483528
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How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul; Gilal, Naeem Gul; Gilal, Rukhsana Gul; … - In: International journal of bank marketing 42 (2024) 2, pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113
Persistent link: https://www.econbiz.de/10012209199