Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured … made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and …1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics …

1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics … -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 …Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured …

bicycle riding. To do this we review the literature on best practices in marketing to women, and evaluate different bicycle … women. The lessons learned from our study provide information for the design of future bicycle guides that will appeal to …