esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"-- …"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and …

esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"-- …"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and …

is the instrument of constitutional nature ruling the world of sport, for instance, ethics is meant as a set of … fundamental values, which serves as the basis of the overall sports movement. A second dimension of ethics is when it is meant as …This Chapter deals with the ethical dimension of sports, which is extremely complex and variegated and involves a …

Beginning with the seminal work in the field now known as sports economics (Rottenberg, 1956), concern over competitive … balance has been a recurring theme. While the vast majority of the focus has been on popular professional team sports, a few … studies have analyzed competitive balance in the individual sports of professional tennis (del Corral, 2009) and NASCAR (von …