Costa, Janeen Arnold (ed.); Bamossy, Gary J. (ed.) - 1995 - 1. [print.]
Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer...
