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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10003637039
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Seniorenwirtschaft : Zeitschrift für Fach- und Führungskräfte
Baden-Baden : Nomos - 1.2009,1-4; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003829170
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Zielgruppe Frau : wie Sie die anspruchsvollsten Konsumenten der Welt erreichen
Silverstein, Michael J.; Sayre, Kate - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10003925438
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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Lindstrøm, Martin; Seybold, Patricia B. - 2003
-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques … fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It …
Persistent link: https://www.econbiz.de/10011479601
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Women want more : how to capture your share of the world's largest, fastest-growing market
Silverstein, Michael J.; Sayre, Kate; Butman, John - 2009 - 1st ed
Persistent link: https://www.econbiz.de/10013467759
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Affinity-Group-Management : capturing elusive scene markets ; kitesurf market research and analysis of consumer behaviour
Stickdorn, Marc - 2007
Persistent link: https://www.econbiz.de/10003537967
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The importance of social consumerism across eight countries
Auger, Patrice; Devinney, Timothy Michael; Louviere, … - In: Corporate social responsibility and stakeholder dynamics, (pp. 23-37). 2010
Persistent link: https://www.econbiz.de/10003925562
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Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo; Lee, Seung-hee; Kleinsasser, Sabine; … - In: Luxury marketing : a challenge for theory and practice, (pp. 223-244). 2013
Persistent link: https://www.econbiz.de/10009667674