Affinity-Group-Management : capturing elusive scene markets ; kitesurf market research and analysis of consumer behaviour
Year of publication: |
2007
|
---|---|
Authors: | Stickdorn, Marc |
Publisher: |
Norderstedt : Books on Demand |
Subject: | Sport | Sports | Tourismus | Tourism | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Markt | Market | Welt | World | Kitesurfen | Affinity Marketing | Verbraucherverhalten | Marktanalyse |
Description of contents: | Table of Contents [gbv.de] |
-
Affinity-Group-Marktforschung als strategischer Erfolgsfaktor im Affinity-Group-Management-Prozess
Dernbach, Christian, (2013)
-
Global experience industries : the business of the experience economy
Christensen, Jens, (2009)
-
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa, (2017)
- More ...
-
Zehrer, Anita, (2008)
-
Preuß, Holger, (2010)
-
Werkzeugkiste 31 : Service Design Methoden für kundenzentriertes Change Management
Stickdorn, Marc, (2012)
- More ...