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Amodel of global beverage markets
Wittwer, Glyn; Anderson, Kym - 2020
Persistent link: https://www.econbiz.de/10012431444
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A model of global beverage markets
Wittwer, Glyn; Anderson, Kym - 2020
Persistent link: https://www.econbiz.de/10012316086
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A model of global beverage markets
Anderson, Kym; Wittwer, Glyn - 2020
Persistent link: https://www.econbiz.de/10012207335
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The globalization of guinness : marketing taste, transferring technology
Pilcher, Jeffrey - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 17-35
Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
Persistent link: https://www.econbiz.de/10014555640
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Czech beer goes worldwide
Nagyova, Jana; Machkova, Hana - In: Understanding marketing : a European casebook, (pp. 139-147). 2000
Persistent link: https://www.econbiz.de/10001638966
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Globalization and taste convergence : the case of wine and beer
Aizenman, Joshua; Brooks, Eileen L. - 2005
Persistent link: https://www.econbiz.de/10002717581
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Globalization and taste convergence : the cases of wine and beer
Aizenman, Joshua; Brooks, Eileen - In: Review of international economics 16 (2008) 2, pp. 217-233
Persistent link: https://www.econbiz.de/10003700321
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Researching craft beer : understanding production, community and culture in an evolving sector
Clarke, Daniel (ed.); Ellis, Vaughan (ed.);  … - 2022 - First edition
Persistent link: https://www.econbiz.de/10012649828
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The global brewery industry : markets, strategies, and rivalries
Gammelgaard, Jens (ed.); Dörrenbächer, Christoph (ed.) - 2013
pt. I. International market developments and firm performance -- pt. II. Host country institutional effects -- pt. III. Multi-point competition and rivalries -- pt. IV. Cross-border M&A integration and subsidiary development -- pt. V. Leadership and internationalization -- pt. VI. Boundless...
Persistent link: https://www.econbiz.de/10012652531
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Too Big to Ale? Globalization and Consolidation in the Beer Industry
Howard, Philip H. - 2013
The global beer industry has transformed dramatically in recent decades. Two key trends include 1) consolidation … resulting from mergers, acquisitions and joint ventures, and 2) the largest firms expanding into new regions. While beer was … Western Europe. The primary products of the largest firms are pale lagers, with ales and numerous other potential beer …
Persistent link: https://www.econbiz.de/10013081615