Between sports and happiness. Using longitudinal data from the German Socio- Economic Panel (GSOEP), we find a positive … correlation between sports participation and reported life satisfaction. This relationship is stronger at younger and older ages … causal directions. It turns out that the causal impact of engaging in sports on happiness is about four times higher than the …

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …