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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred - 2005

verlassen Inteligo erschließt neue Adresspotenziale in Polen -- 3 Internationaler Dialog für die erfolgreiche Neukundengewinnung … EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …

Persistent link: https://www.econbiz.de/10014018991

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred (ed.) - 2005 - 1. Aufl.

Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

Persistent link: https://www.econbiz.de/10002493684

Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation

Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76

Persistent link: https://www.econbiz.de/10010348927

Relevance versus convenience in business research : the case of country-of-origin research in marketing

Usunier, Jean-Claude - 2003

Persistent link: https://www.econbiz.de/10001815333

The perception of and the attitude towards regional food products

Seitz, Carolin Claudia - 2016

This dissertation examines the perception of and the attitude towards Bavarian food products in a national and international context. At the international level, the influence of normative and socio-demographic factors on the complexity of consumers’ cognitive structures is examined. At the...

Persistent link: https://www.econbiz.de/10011475694

Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich

Nizet, Delia Myrna - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002109992

International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings

Kaufmann, Hans Rüdiger (ed.) - 2006

Persistent link: https://www.econbiz.de/10003224191

Country of origin from a management perspective of emerging market companies

Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: International journal of management and economics 55 (2019) 3, pp. 212-229

Objective: The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms. Methods: A qualitative approach was applied using in-depth interviews with 11 informants from owners...

Persistent link: https://www.econbiz.de/10012171675

Does country of origin (COO) matter in a global market?

Aurifeille, Jacques-Marie; Dave, Christian - In: Leading economic and managerial issues involving …, (pp. 85-92). 2006

Persistent link: https://www.econbiz.de/10003742254

International marketing and trade of quality food products

Canavari, Maurizio (contributor) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003765470

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