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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Yang, Deli - 2021 - 3rd ed. 2021.
Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning -- Part I: Intellectual Property Fundamentals -- Chapter 2. Intellectual Property Theories -- Chapter 3. Intellectual Property Systems -- Part II: Intellectual Property Environments --...
Persistent link: https://www.econbiz.de/10012508391
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So your team is out ... now what? : US soccer fans and the 2018 FIFA Men's World Cup
Winemiller, Sam; Love, Adam; Graham, Jeffrey A.; Kim, … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10015066533
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Internationales und europäisches Wettbewerbsrecht und Kennzeichenrecht
Briem, Stephan - 1995
Persistent link: https://www.econbiz.de/10000928190
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
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Sports business unplugged : leadership challenges from the world of sports
Burton, Rick; O'Reilly, Norm - 2016 - First edition
Persistent link: https://www.econbiz.de/10011485798
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Olympic sponsorship : evolution, challenges and impact on the Olympic movement
Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270
Persistent link: https://www.econbiz.de/10003761149
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan; Rachdi, Hatim - In: Journal of Islamic marketing 15 (2024) 1, pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
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Best practices in offshoring of intellectual property services
Aggarwal, Alok - In: Intellectual asset management : IAM ; magazine 21 (2006), pp. 17-21
Persistent link: https://www.econbiz.de/10003589636