. The Pacific Rim -- pt. 6. Global advertising regulation. …

internationalen Werbung unter veränderten Vorzeichen fort. Stärker als bisher werden die Möglichkeiten der Standardisierung von …

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do … it. The book addresses the following questions: What are the social, cultural or religious features of advertising and … advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there …

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues …, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight … advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies …