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International marketing
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6
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5
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Yip, George S.
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4
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4
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4
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4
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4
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4
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4
Mooij, Marieke K. de
4
Muther, Andreas
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3
Anderson, Chris
3
Bandyopadhyay, Subir
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Cote, Joseph A.
3
Dekimpe, Marnik G.
3
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3
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3
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IGI Global
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National Bureau of Economic Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
European Association for Industrial Marketing Research
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
OECD
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Asser Instituut
1
Athens Institute for Education and Research
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Business & Economics Society International / Conference <18., 2011, Split>
1
Business & Economics Society International / Conference <20., 2012, Salzburg>
1
Center for International Research in Consumers Location and Their Environments
1
Central Banking Conference <1, 2000, Frankfurt, Main>
1
Conference on Research in Income and Wealth
1
Consiglio Nazionale delle Ricerche / Progetto Finalizzato Servizi e Strutture per l'Internazionalizzazione delle Imprese Italiane e Sviluppo delle Esportazioni
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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1
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1
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1
Edward Elgar Publishing
1
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1
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1
Fengjia-Daxue
1
Fengjia-Daxue / College of Business
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
GECON <5, 2008, Las Palmas>
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues
1
Global Marketing Conference <2012, Seoul>
1
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SpringerLink / Bücher
33
Journal of global marketing
19
International marketing review
18
Journal of business research : JBR
15
Journal of international marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Springer eBook Collection / Business and Economics
8
Springer eBook Collection
6
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
Premier reference source
5
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
5
The SAGE handbook of international marketing
5
Beiträge zur Verhaltensforschung
4
Best practices in international marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Management for Professionals
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriften zu Marketing und Management
4
Springer eBook Collection / Business and Management
4
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international food & agribusiness marketing : JIFAM
3
Management for professionals
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
New world marketing
3
Palgrave pivot
3
Report / European Communication Council
3
Research in consumer behavior
3
Working paper series
3
Advances in international marketing
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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ECONIS (ZBW)
898
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1
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
2
Globales Produktmanagement : eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie
Schröder, Hans-Ulrich
-
1996
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10000587647
Saved in:
3
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
4
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
5
International marketing : a cultural approach
Usunier, Jean-Claude
-
1993
Persistent link: https://www.econbiz.de/10000322715
Saved in:
6
The SAGE handbook of international marketing
Kotabe, Maasaki
(
contributor
);
Kotabe, Masaaki
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003744564
Saved in:
7
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
8
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
9
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008746828
Saved in:
10
International direct marketing : principles, best practices, marketing facts
Krafft, Manfred
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003380504
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