The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism...

In an increasingly interconnected world wine market, evolving consumer demands, technologies, and climate have all contributed to large shifts in global patterns of production and consumption of wine. These shifting patterns of wine production and consumption have entailed changes in the...

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance...

Chapter 1: Introduction -- Part I: Structure of the Wine Sectors Worldwide -- Chapter 2: The French Wine Industry -- Chapter 3: The Italian Wine Industry -- Chapter 4: The Spanish Wine Industry -- Chapter 5: The US Wine Industry -- Chapter 6: The Australian Wine Industry -- Chapter 7: The...