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International marketing and the country of origin effect : the global impact of 'Made in Italy'
Bertoli, Giuseppe (contributor) - 2012
Persistent link: https://www.econbiz.de/10009788245
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
Bertoli, Giuseppe (ed.); Resciniti, Riccardo (ed.) - 2012
The country of origin of goods and services can have positive or negative effect on customers’ intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. -- The chapters refer to a wide range of issues,...
Persistent link: https://www.econbiz.de/10011851230
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Cultural distance and entry modes : implications for global expansion strategy
Gollnhofer, Johanna Franziska; Turkina, Ekaterina - In: Cross cultural management : an international journal 22 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10010518771
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Unpacking dimensions of foreignness : firm-specific capabilities and international dispersion in regional, cultural, and institutional space
Asmussen, Christian Geisler; Goerzen, Anthony - In: Global strategy journal : GSJ 3 (2013) 2, pp. 127-149
Persistent link: https://www.econbiz.de/10009751504
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An improvement to Kogut and Singh measure of cultural distance considering the relationship among different dimensions of culture
Kandogan, Yener - In: Research in international business and finance 26 (2012) 2, pp. 196-203
Persistent link: https://www.econbiz.de/10009618265
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Student perceptions of internationalization, multiculturalism, and diversity in the business school
Mitchell, Matthew C.; Vandegrift, Darcie - In: Journal of teaching in international business 25 (2014) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10010355405
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Frequent cross-border acquirers from emerging countries and cultural distance : does the cultural difference of the initial deal matter?
Al Rahahleh, Naseem M.; Wei, Peihwang - In: Journal of multinational financial management 23 (2013) 4, pp. 356-373
Persistent link: https://www.econbiz.de/10010228440
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Egalitarianism, cultural distance, and foreign direct investment : a new approach
Siegel, Jordan I.; Licht, Amir N.; Schwartz, Shalom H. - In: Organization science : a journal of the Institute for … 24 (2013) 4, pp. 1174-1194
Persistent link: https://www.econbiz.de/10009786922