Trying to solve the cultural distance paradox : a commentary essay
Year of publication: |
2013
|
---|---|
Authors: | López Duarte, Cristina |
Other Persons: | Chang, Yi-chieh (reviewed) ; Kao, Ming-sung (reviewed) ; Kuo, Anthony (reviewed) ; Chiu, Chih-fang (reviewed) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 4, p. 523-524
|
Subject: | Internationaler Markteintritt | International market entry | Interkulturelles Management | Cross-cultural management | Ursprungsregeln | Rules of origin |
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