Die Erschließung und Bearbeitung internationaler Märkte, wobei die Bereiche Strategie, Marketing, Finanzen sowie der Umgang mit anderen Kulturen eine zentrale Stellung einnehmen, wird durch die Darstellung eines breit gefächerten Instrumentariums erschlossen.

"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing...

This collectivebook offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities....

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.