This series of books features the most current research findings in all aspects of IT standardization research, from a diversity of angles, traversing the traditional boundaries between individual disciplines. Volume 1 presents a collection of chapters addressing a variety of aspects related to...

The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this...

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.