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A critical review of literature in the rising tide of social media towards promoting tourism
Kit-Yeng Sin; Abang Azlan Mohamad; Lo May Chiun - In: Enlightening tourism : ET ; a pathmaking journal 10 (2020) 2, pp. 270-305
Persistent link: https://www.econbiz.de/10012583758
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.; Wang, Jia - In: Journal of global marketing 37 (2024) 2, pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos (ed.);  … - International Conference on Advances in National Brand … - 2023
of application such as branding strategies, innovation in private labels, private label consumers, customer databases …
Persistent link: https://www.econbiz.de/10014281679
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Special issue on "blogs and virtual communities in tourism"
Carson, Dean Bradley (contributor) - 2008
Persistent link: https://www.econbiz.de/10003696175
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Tourism and social media in the world : an empirical investigation
Asongu, Simplice; Odhiambo, Nicholas M. - 2018
The study examines the relationship between tourism and social media from a cross section of 138 countries with data …
Persistent link: https://www.econbiz.de/10011998532
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Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna. - 2016
pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
Persistent link: https://www.econbiz.de/10014498759
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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases
Christou, Evangelos - 2016 - 1st ed
Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and … wineandhospitalitynetwork.com -- 3 Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism … Blogs: “Re-inventing” Tourism Communication -- PART 3 WEB 2.0: TRAVELLERS’ BEHAVIOUR -- 13 Introduction to Part 3 …
Persistent link: https://www.econbiz.de/10011909293
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Destination branding for small cities : the essentials for successful place branding
Baker, Bill - 2012 - 2. ed., completely revised and expanded
The World of Brands and Branding -- Why Bother with Place Branding? -- The Challenges of Branding Places -- What Is … Being Branded and Why? -- Prepare to Start: Mobilize the Forces -- Prepare to Start: Selecting Place Branding Expertise …
Persistent link: https://www.econbiz.de/10011444871