Showing 1 - 10 of 1,807
Persistent link: https://www.econbiz.de/10012887452
Persistent link: https://www.econbiz.de/10012007489
The EU seeks to create a seamless online Digital Single Market for media products such as digital music and film. The territoriality of the copyright regime is often perceived as an obstacle that induces geographical segmentation. This paper provides empirical evidence on the extent of market...
Persistent link: https://www.econbiz.de/10014135893
The EU seeks to create a seamless online Digital Single Market for media products such as digital music and film. The territoriality of the copyright regime is often perceived as an obstacle that induces geographical segmentation. This paper provides empirical evidence on the extent of market...
Persistent link: https://www.econbiz.de/10014111701
Persistent link: https://www.econbiz.de/10003866252
Persistent link: https://www.econbiz.de/10010424167
marketing mix -- Bringing the consumer in -- Traditional film marketing materials -- Consumer selection of films -- Critical … reception -- Distribution -- Marketing through film -- Conclusions. …
Persistent link: https://www.econbiz.de/10013181536
Persistent link: https://www.econbiz.de/10012228885
Persistent link: https://www.econbiz.de/10000987619