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Interaktivität zwischen Nachfragern : Formen und Auswirkungen auf das Marketing
Holzmayr, Doris - 1998
Persistent link: https://www.econbiz.de/10013428670
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Externalities in keyword auctions : an empirical and theoretical assessment
Gomes, Renato; Immorlica, Nicole; Markakis, Evangelos - In: Internet and network economics : 5th international …, (pp. 172-183). 2009
Persistent link: https://www.econbiz.de/10003928147
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Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
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Converting email from drain to gain
Addas, Shamel; Pinsonneault, Alain; Kane, Gerald C. - In: MIT sloan management review 59 (2018) 4, pp. 16-18
Persistent link: https://www.econbiz.de/10011880951
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Issues in online advertising and competition policy : a two-sided market perspective
Calvano, Emilio - In: Recent advances in the analysis of competition policy …, (pp. 179-197). 2012
Persistent link: https://www.econbiz.de/10014567402
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Leadership in multi-sided markets and dominance in online advertising
Etro, Federico - In: Recent advances in the analysis of competition policy …, (pp. 214-234). 2012
Persistent link: https://www.econbiz.de/10014567404
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The long tail : how endless choice is creating unlimited demand
Anderson, Chris - 2007
Persistent link: https://www.econbiz.de/10003465586
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Wyzwania współczesności informacja - wiedza - zarządzanie
Różański, Jerzy (contributor) - 2013
Persistent link: https://www.econbiz.de/10010225879
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Marketing in a mobile-first world : tackling the why and the how
Save, Aditya - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 202-212
Persistent link: https://www.econbiz.de/10010347065