Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage --...

Information technology, especially the electronic network known as the World Wide Web, is changing the way that businesses and consumers interact. This expansive electronic network allows both businesses and consumers to transcend global barriers, gaining access to products and information in...