This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is impacting on consumer culture and purchase behavior of...

This article is concerned with methods of resisting discriminatory steering and marketing in cyberspace. I argue that, where data marketing and steering activities by commercial entities engender the marginalization of certain groups of individuals, technological techniques of resistance and...

Purpose - the purpose of the article is to present the customers (the auction site's users) perception of the opportunities provided by e-commerce, especially increasing its meaning during the pandemic conditions and to conclude the ways of e-commerce development in the future. Research...