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Does production labeling stigmatize conventional milk?

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Which consumers are most responsive to media-induced food scares?

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Noisy information signals and endogenous preferences for labeled attributes

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Consumer response to "Contains" and "Free of" labeling : evidence from lab experiments

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The long-term impact of positive and negative information on food demand

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Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index

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Consumer preferences before and after a food safety scare : an experimental analysis of the 2010 egg recall

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It's all relative : consistent marginal effects with willingness to pay and willingness to accept framing in experimental auctions

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Does Production Labeling Stigmatize Conventional Milk?

Kanter, Christopher; Messer, Kent D.; Kaiser, Harry M. - 2010

Production labeling is a common approach for differentiating otherwise similar products in the marketplace. While these labels may convey positive messages to consumers about the new product, they may simultaneously stigmatize the conventionally produced product by highlighting perceived...

Persistent link: https://www.econbiz.de/10014203331