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~subject:"Zahlungsbereitschaftsanalyse"
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Zahlungsbereitschaftsanalyse
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
19
Luxury goods
19
Luxusgüter
18
Markenführung
18
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Beziehungsmarketing
6
Luxury
6
Relationship marketing
6
France
5
Frankreich
5
Rarity
5
Comparison
4
Emotion
4
Marketing
4
Vergleich
4
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Willingness to pay
3
Advertising effects
2
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
CRM
2
Cognition
2
Conspicuous
2
Corporate Social Responsibility
2
Firm performance
2
GRC
2
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English
3
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Valette-Florence, Pierre
3
Albert, Noel
1
Chandon, Jean-Louis
1
Ferrand, Alain
1
Laurent, Gilles
1
Merunka, Dwight
1
Robinson, Leigh
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Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
3
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1
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
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2
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
3
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
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