This research investigates how the nature of a product and the magnitude of a donation to charity interact to determine … the effectiveness that a charity incentive will have in promoting a product. The results suggest that sensitivity to … magnitude in the case of charity incentives (i.e., the size of the contribution made per purchase) is not as strong as …

future climate policy, as its emissions are not covered by the EU ETS. We conducted a choice experiment concerning energy … retrofits for existing houses in Germany. In the experiment, the approximately 400 sampled house owners could either choose a … measures for CO2 savings. -- Choice experiment ; CO2 emissions ; Energy efficiency; Energy saving ; Mixed logit ; Residential …