The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand
Year of publication: |
2014
|
---|---|
Authors: | Strahilevitz, Michal Ann |
Publisher: |
[S.l.] : SSRN |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image | Fundraising | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Extent: | 1 Online-Ressource (27 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1999 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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