Showing 1 - 10 of 12,727
Persistent link: https://www.econbiz.de/10003855308
Persistent link: https://www.econbiz.de/10003666091
The relationship between distribution coverage and market share for an incumbent brand and for new entrants in the ready-to-drink iced tea market during its growth phase is explored using state space diagrams. This graphical visualization method was originally developed to disentangle lead–lag...
Persistent link: https://www.econbiz.de/10014035810
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual … approaches in theory and practice: Theory is dominated by quantitative studies that measure the effects of individual factors … is no comprehensive theory of auction prices that combines both perspectives. To fill this gap, the author conducts three …
Persistent link: https://www.econbiz.de/10013450820
Persistent link: https://www.econbiz.de/10000885243
Persistent link: https://www.econbiz.de/10003460503
Persistent link: https://www.econbiz.de/10011302282
Persistent link: https://www.econbiz.de/10001697832
Persistent link: https://www.econbiz.de/10001812014
Persistent link: https://www.econbiz.de/10001172409